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How to attract, hire, and retain Gen Z talent with AI and other strategies
Ready or not, Gen Z's rise presents a new frontier for businesses of all sizes. Whether you’re an SME or a large multinational, the rising expectations of the next generation loom heavily on the horizon. Research suggests Gen Zers will become a dominant influence across the global workforce by as early as next year, making them a force to be reckoned with. From their unwavering entrepreneurial spirit and digital know-how to their insistence on flexibility and meaningful work, Gen Z’s unique values and expectations are set to redefine the modern workplace.
In this blog post, we will explore how you can leverage AI and other strategies to narrow the gap between what Gen Z wants and what you can offer as an employer.
Embracing AI for Smarter Hiring
With thousands of jobs being redesigned and talent pools across many industries narrowing, the war for talent is set to get heated. One way smart employers are nudging themselves ahead of the curve is by investing in new tech.
In fact, the rise of AI-driven recruitment technology is already changing the way we attract, hire, and retain top talent.
AI-enabled recruitment platforms are already helping businesses:
Find qualified candidates more efficiently by searching through databases, social media, and other online sources.
Screen applications to identify candidates who meet the essential qualifications and skills for a job.
Streamline recruitment workflows making them faster and more efficient.
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One of the best examples we’ve seen across our partner network recently has been the introduction of Employment Hero’s new “SmartMatch” technology.
SmartMatch uses AI to connect standout candidates to your business based on their skills, interests, and experience. Those using this innovative new feature benefit from getting great talent matched to every role — without ever having to post a job. Saving recruiters hundreds of hours in writing job listings and ££££’s in job ads.
If you are interested in being able to predict future hiring needs, get a pipelines of top talent, and connect your teams directly with relevant candidates, contact us to BOOK A DEMO.
Gen Z and the Digital Recruitment Revolution:
Your Quick Guide For Keeping Up
Here are 3 things you need to know about what Gen Z expect from their recruitment experience.
1 - Gen Z's Smartphone obsession raises expectations for a mobile-friendly recruitment experience.
Gen Zers want to apply for jobs through mobile apps, chat with bots, and receive instant feedback. AI can help you create a more engaging and efficient hiring process that meets their needs.
2 - Gen Z's diversity and inclusion demands a fair and unbiased recruitment process.
Gen Zers want to work for companies that value diversity and do not discriminate based on gender, race, ethnicity, or any other factor. AI can help you reduce human bias and increase diversity in your talent pipeline.
3 - Gen Z's skills and potential require a more accurate and holistic assessment of their capabilities.
Gen Zers want to be evaluated based on their skills, not their academic credentials, and they want to showcase their potential, not their degree. AI can help you assess candidates based on their fit for the role, not their resume, and predict their future performance, not their previous history.
Other Key Strategies to Narrow the Expectation Gap
Of course, AI is not the only way to attract, hire, and retain Gen Z talent.
There are other strategies that you can implement to narrow the gap between Gen Z’s expectations and your business. Here are some of them:
👉Showcase your Purpose and commitment to forging a better future.
Gen Z professionals seek more than just a paycheck; they're driven by a desire to contribute to a better world. Showcase your commitment to social responsibility, environmental sustainability, and philanthropy to resonate with their ideals. Highlighting your initiatives in these areas demonstrates a shared purpose, making your company an attractive choice for socially conscious candidates.
👉Embrace Entrepreneurial Spark
The entrepreneurial spirit runs strong in Gen Z, with many aspiring to carve their own paths through freelancing or starting their own ventures. Attract this dynamic cohort by offering flexible work environments, project-based roles, and ample opportunities for creative expression and skill development. Emphasising autonomy and innovation within your organisation can turn traditional job roles into entrepreneurial adventures for Gen Z talent.
👉Unleash Potential With Continuous Feedback
Immediate and ongoing feedback is crucial for Gen Z employees, who thrive on understanding their performance and areas for improvement. Implementing a culture of regular, constructive feedback and recognising achievements can fulfill their need for personal and professional development. Utilise modern tools and platforms to facilitate this process, ensuring that Gen Z team members feel valued and understood.
Are you considering getting your HR tech stack fit for the future?
Remember, Gen Z are the future, and you need to be ready for them.
Reach out to us to discover how we can help elevate your employee experience and leverage AI and other technology to narrow the gap between your employee's expectations and your business today!
That’s it for this month’s edition! ✌️
As always, we hope you enjoyed our musings about the HR & L&D tech space.
P.S. Are you an HR or L&D pro that likes to stay ahead of the curve?
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